Bra That Doubles as Grocery Bag

JAPANESE women looking for a place to hold their melons while shopping may soon have an alternative - their bra.

In a bid to discourage the shopaholics from using plastic bags, a lingerie maker has unveiled a bra with cup padding that unfolds to become a handheld shopping bag.

It's the second time Triumph International Japan Ltd - makers of the eco-bra - have tried to woo socially responsible consumers.

Last year it marketed a bra which can be warmed in a microwave to cut indoor heating bills.

The 'Bra Rangers' - named after television characters who morph into superheroes - come with matching underwear bearing the message, 'No more plastic bags!'

And the bra-turned-bag is made of recycled polyester fibre with straps that can be tied onto the bag as ribbons.

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Oh yea women all across America are going to run out and buy this. Please these drooling men must be dreaming. It's ridiculous!